THE FINE ART SOCIETY
To be unveiled 6th October 2011
Launching in conjunction with exhibition curated by Turner Prize winner Jeremy Deller including new works by Chris Ofili and Peter Doig
Making a bold statement, the new Gold Standard Flag symbolizes the battlefield of commercialism often veiled with a projected support of environmentalism
“The Gold Standard Flag is a visual representation of the fight to acquire material trophies. Bond Street is one battlefield in a global campaign... I wanted to create a banner for this epic conflict." Hugo Dalton
The large banner hanging outside The Fine Art Society has been a constant presence in New Bond Street for the past 120 years. To coincide with a variety of new developments, including a new FAS Contemporary director, new website and major new show, The Fine Art Society is pleased to present a specially commissioned banner designed by FAS Contemporary artist Hugo Dalton which will be unveiled on the 6th October 2011.
Bond Street is synonymous with luxury goods and all things expensive. The Gold Standard Flag embodies the scramble to acquire worldly goods that this desire for luxury creates. Fabricated out of golden cloth, it appears to have been ripped off at the bottom, hanging blooded and torn from battle - but on closer inspection the rips are in fact an elegant line drawing, typical of Dalton, depicting leaves from a bull rush plant.
Hugo’s idea came from a visit to the Guard’s Chapel in Westminster where there is a majestic display of battle standards that line the Nave. These standards are taken from various different campaigns and each bears the wear and tear of their history. The Gold Standard Flag is a memorial version of such flags designed to reflect the commercial warfare of Bond Street and The Fine Art Society’s renewed entry into the fray with the progress of FAS Contemporary whilst emphasizing its long history of over 130 years of connoisseurship.
No comments:
Post a Comment